THE Vegetarian Society has launched a new vegan trademark designed to assure consumers that the produce they are purchasing contains no animal products.
The trademark will be available for on-pack and in out of home establishments for products that are free from animal-derived ingredients, cross-contamination during production, genetically modified organisms (GMOs) and animal testing either directly or via commissioned processes.
Accredited products will also be actively promoted by the Vegetarian Society and will be given access to sampling opportunities and feature in the organisation’s social media communications.
The Vegetarian Society’s existing trademark will also continue to be used on a number of products, including those containing eggs or dairy.
Vanessa Brown, head of business and catering services at the Vegetarian Society, said the number of vegan consumers in the UK “is continuing to rise” and the organisation has seen a “huge appetite for animal-free products across all grocery sectors, from food to beauty.”
“We have experienced increasing demand for a vegan trademark from our customers to ensure they stand out from the crown and can proudly display their vegan credentials,” said Brown.
“Our existing Vegetarian Society Approved trademark can be found on more than 15,000 products and we’re confident that our new vegan trademark will experience the same success.”