Scottish Grocer & Convenience Retailer

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Andrex tastes success

Toilet tissue climbs to top 5 spot in consumer survey

TOILET tissue brand Andrex has risen up the ranks of the annual Consumer Superbrands listing to fourth place, up from 12th spot last year.

The latest ranking result for Andrex marks the brand’s tenth year running on the top 20 brands list, which first launched in 1995.

Consumer Superbrands top 20 is determined by 2,500 UK consumers from a pool of 1,500 brands with each said to be rated according to perceived quality, reliability and distinction.

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