Scottish Grocer & Convenience Retailer

Market news

Pocket the difference

WRAPPED bakery giant Warburtons has introduced a brand new product, Toastie Pockets.
The ready made bread pockets just need the filing added and popped in the toaster.


Innovation director Darren Littler said: “Brits have always loved their  sandwich toasties, but with lifestyles getting busier than ever, demand for quick and convenient meal solutions has never been so great.
“By launching our new invention, Toastie Pockets, we want to make everyone’s favourite sandwich toasties more convenient for everyone to enjoy.
“Responding to changing consumption trends is an important part of our 140 years of baking heritage, and continues to lay at the heart of what we do.  
“We are always looking for new ways to bring convenient baked goods to UK households and we are delighted to add Toastie Pockets to our range of sandwich solutions.”
Toastie Pockets are available in white and brown variants in packs of four with an RRP of £1.20 and the launch is being supported by a media campaign.

Share this Scottish Grocer article

PinIt

Related Posts