EMPIRE Bespoke Foods has secured UK importation and distribution rights for products from US cereal company Post Consumer Brands.
The agreement includes products already available in the UK, including Marshmallow Mateys and Cocoa Pebbles.
Sales and marketing director Nick Thomas said: “Post is the second biggest-selling brand of ready-to-eat cereals in the United States.
“We’re over the moon to have signed this exclusive distribution agreement with them on their Post and Malt-o-Meal brands.
“These cereals, among the most popular in the USA, can be enjoyed by the whole family.”