Nearly seven in ten households buy porridge at some stage of the year, according to Quaker Oats brand owner PepsiCo.
Adding that 62% of cereal occasions include fruit, Pepsico says Quaker Oats is responding to demand for a healthy breakfast with a recent launch.
The new range has three Super Goodness Super Grains flavours, with wholegrain oats, red quinoa, flaxseed and barley, and two Super Goodness Super Fruits flavours with real pieces of fruit and added nutrients.
Quaker Oats has also added two gluten-free products to meet increasing demand for free from products.
The gluten-free range is available in a 510g canister of Traditional Rolled Oats and a 350g box of 10 Oat So Simple sachets.
• Porridge brand Moma has redesigned the packaging for its sachet boxes.
The new packs feature a bike and are designed to emphasise that all of the ingredients come from farms.
Moma has also added an Apple and Cinnamon variety to its porridge pot range.
With almond milk powder and a blend of jumbo and fine oats it contains no refined sugar.
• Australian oat-based breakfast drink, Up&Go, has revealed a new pack design as it tries to grow the UK breakfast drink category.
CEO of brand owner Life Health Foods James McMaster said: “The breakfast drink category is growing fast at 60% year-on-year, but it is still small and crying out for a specialist breakfast drink brand, like Up&Go, that resonates with people who believe there are better things to do than sit down for breakfast.
• Made with quinoa, oats and flax, Quoats has been launched by Yorkshire farmer Rob Baker and his partner Jen Kent. Jen and Rob say research showed that 96% of adults eat breakfast daily and 58% of people try to eat healthily.
Quoats are available in Original, Coconut and Raspberry and Date and Pecan varieties and are ready to eat in three minutes.