Scottish Grocer & Convenience Retailer

Dairy

Health that’s on the hop

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PROTEIN drinks brand Üfit has added three new flavours to its range.


The banana, iced latte and vanilla varieties have been developed to suit the needs of consumers with busy lifestyles.
Marketing director Terry Adams said: “Creating a product that was healthy and convenient was our primary goal from the outset of this project.
“Protein has risen to the top of the nutrient heap in recent years, as getting more protein into their diet increasingly becomes a top priority for many consumers.”
He added: “The new iced latte variant which combines 22g protein with 100% Arabica coffee bridges the gap between mainstream and everyday health categories by offering a nutritious option to those who currently buy cold coffee drinks, which is another category that is seeing explosive growth.”

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