Scottish Grocer & Convenience Retailer

Household and Paper products

Dishy makeover to add shelf appeal

WASHING-UP brand Dishmatic is being relaunched with a new look.
The new packs are designed to reflect the product’s efficacy and to create on-shelf standout.
Daniel Neumann, managing director of brand owner EasyDo Products, said: “Our consumers told us they see Dishmatic as effective and they love that it dispenses the right amount of liquid and has refill sponges.
“Research showed that we needed to communicate better on pack to stand out.   We have done this with the new design and the fresh, new look will create greater impact on shelf.”
Neumann said Dishmatic is growing faster than the overall cleaning tools market and has a 94.6% value share of the fillable washing-up tools segment.
He added: “The new-look imagery will further cement the brand’s leading positioning.”

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