Scottish Grocer & Convenience Retailer

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Both sides of the rainbow

TWO of its most popular flavour mixes are being put into the same bag by Skittles.
The Fruits and Sours pack mixes strawberry, blackcurrant and lime flavours with sour pineapple, sour raspberry and sour mandarin.
And to coincide with the launch, the brand will be back on TV in a 26-week campaign.
Marketing manager Dan Newell said: “We’re extremely excited to combine two of our best performing Skittles variants to create a brand new product.
Containing Skittles from both sides of the rainbow, consumers will enjoy the mix of fruit and sour candy to create a brand new taste sensation.”

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