Scottish Grocer & Convenience Retailer

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Ready to celebrate the Bard

ESPECIALLY for Burns Night, Strathmore Foods has brought back its range of limited-edition McIntosh haggis ready meals.
It expects to sell a total 400,000 packs of its limited-edition Wee Burns Supper, Wee Vegetarian Burns Supper and its Haggis and Mince pies along with the brand new 860g Burns Supper ready meal.
Marketing manager Sarah McDonald said: “Burns is the busiest time of year for McIntosh of Strathmore.
“We’re the perfect convenience product to allow people to enjoy Burns without the hassle of peeling, chopping, mashing and boiling their potatoes and neeps.
“Our meals offer everything you need for a perfect Burns Supper in minutes.”
The range is being supported by a radio advertising campaign as well as social media and online competitions.
• Turn to page 74 for our focus on Burns Night 2017.

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