Hoops in the sun on TV

AS part of the launch of its new Golden Hoops, Hula Hoops is back on TV this month.

Part of a £1.5m media campaign, the ad features two Golden Hoops on sun loungers in a tongue-in-cheek acknowledgement that the new snack is baked to contain 30% less fat.

Hula Hoops Golden Hoops come in multipacks of six in Cheese, Salt and Vinegar and Sour Cream and Chive flavours with an RRP of £1.70 and in Cheese flavour available in a 50g grab bag at 69p.

Marketing director Jeff Swan said: “Consumers want a snack that is both tasty and nutritious.

“Following consumer research and feedback from the trade, we are delighted to be introducing Hula Hoops Golden Hoops to consumers looking for healthier snacking alternatives.”