CONFECTIONERY giant Perfetti Van Melle has released themed packs for Halloween.
Chupa Chups Spooky Pizza is covered in jelly snakes and spiders and has a £5 RRP.
Perfetti Van Melle is offering retailers shelf-ready packaging and free-standing display units to create theatre in store.
The Chupa Chups Halloween bag has 14 different lollipops and the Fruittella Spooky Family contains blackcurrant and strawberry, cola and lemon, and orange and banana flavours.
Trade marketing manager Mark Roberts said: “We know 80% of confectionery choices are finalised in store and are doing everything we can to help maximise shopper spend.
“Fruittella bags featured in the top 25 bags for Halloween in 2015.”
