Haribo puts top selling sweets into bags fit for impulse purchases

GUMS and jellies giant Haribo has put some of its top-selling sweets into bags designed to encourage impulse purchases.

Starmix Rings
Hearts and Rings from Starmix in 38g bags and the new Tangfastics Stixx each have  an RRP of 30p.
And the Maoam range has been extended with the introduction of a Pinballs stick pack.
Marketing manager Hayley Johnson said: “Haribo and Maoam have worked extensively over recent years to offer a full range of pack formats.
“This includes the popular portion-controlled treats and single-serve bags.
“Adding this smaller pack format to our range strengthens the variety of treats that we offer to consumers.”