TWO consumers will each win a £20,000 holiday in an Irn-Bru summer competition that Barr is calling its biggest ever on-pack promotion.
Thousands of other purchasers will win selfie sticks.
Head of marketing Adrian Troy said: “We are confident that Bru-planet will drive shoppers to the fixture in the knowledge they could win a once-in-a-lifetime trip.”
The promotion will feature on Irn-Bru regular and sugar-free packs including single, 8 x 330ml and 24 x 330ml cans, 500ml and 2L bottles.
