JIM Beam has added Jim Beam Apple to its range of flavoured bourbons.
The launch of the new flavour will be supported by TV advertising in June and July.
Janice McIntosh, marketing controller for imported whiskey at Maxxium, said: “Jim Beam is one of the fastest growing whiskey brands in the UK growing at 53.5% and flavours have fuelled the growth of over the past four years.”
