Slim title beefs up as mags fall

Glamour is still the biggest-selling women’s magazine but sales at December 2014 were down on 2013. In contrast, practical mag Prima saw sales rise year on year.
Glamour is still the biggest-selling women’s magazine but sales at December 2014 were down on 2013. In contrast, practical mag Prima saw sales rise year on year.

WANT to sell more magazines? Then look for customers keen on slimming or sewing. Those are among the mags that are doing best while others continue to struggle.
While TV listings magazines took the top three places in the sales charts again in 2014 only one of them increased sales year on year.
According to the Audited Bureau of Circulations’ Consumer Magazine Report, TV Choice at number one saw a decrease in average sales in the second half of 2014 of 7.9% against the equivalent period in 2013. What’s on TV, in second place, showed a slight increase of 0.7%.
It was one of only three of the top 10 best sellers to avoid a drop in sales.
Slimming World with a rise of 7.8% was the best performer in the top 10 and Good Housekeeping was up by 1.3%.
Glamour remained the top-selling woman’s magazine but lost 2.5% while the more practical Prima recorded an increase of 2.7%.
Men’s Health dropped 6.1% and FHM almost fell out of the top 100, landing in 99th position with a fall in sales of 21.4%.
Celebrity title Star recorded the biggest decrease in the top 100, down 27.2% and New! lost 20.7%
Toy tie-in Lego Legends of Chima recorded the biggest increase with a rise of 25.2% against the previous year.
Saga Magazine stayed in the top 10 but its sales dropped by 13.8%.

Health might be a hot topic but Men’s Health sales fell. Lego Legends of Chima rose 25.2% on the year.
Health might be a hot topic but Men’s Health sales fell. Lego Legends of Chima rose 25.2% on the year.

Title

Actively purchased copies – at end Dec 2014

% Change versus end of June 2014

% Change versus end of Dec 2013

1

TV Choice

1,266,242

-2.8

-7.9

2

What's on TV

1,054,588

2

0.7

3

Radio Times

776,398

2.7

-5.8

4

Take a Break

638,002

-1.7

-7.3

5

Slimming World

483,991

4.5

7.8

6

Saga Magazine

418,312

-7.3

-13.8

7

Good Housekeeping

400,100

3.2

1.3

8

Glamour

365,378

0

-2.5

9

Woman and Home

329,116

1.7

-1.6

10

Chat

292,644

-1.8

-8.6

11

New!

292,520

-8.1

-20.7

12

Closer

290,419

-4.5

-11.8

13

Woman's Weekly

285,251

0.6

0.1

14

OK! Magazine

267,718

6.3

-5.2

15

Prima

263,525

1.5

2.7

16

That's Life

258,712

3.2

-6.4

17

Woman

249,050

-0.9

0.1

18

Yours

248,684

-0.9

-0.4

19

TV Times

236,609

4.2

-6.6

20

BBC Good Food

228,613

5.6

-7.4

21

Sainsbury's Magazine

224,541

6.2

12.3

22

Woman's Own

215,556

-2.5

-2.5

23

HELLO!

215,467

-0.4

-4.5

24

Private Eye

206,664

0.5

-2.1

25

National Geographic

205,685

-3.4

-11.6

26

Peoples Friend

202,236

-1.8

-6

27

Cosmopolitan

198,502

-10.7

-9.6

28

Bella

197,157

1.9

-7.7

29

Heat

189,267

-6.9

-15.6

30

Best

188,409

-4.9

-6.4

31

Star

186,877

-10

-27.2

32

Ideal Home

178,499

-4.7

-2.9

33

BBC Gardeners' World

177,734

-16.7

-7.6

34

Red

174,065

0.2

-5.6

35

Real People

170,047

3

-5.8

36

Take a Break Series

168,872

9.4

0

37

Marie Claire

159,368

-1.8

-13

38

Reveal

157,310

-3.5

-9.7

39

Now

155,246

-10.1

-17.4

40

Pick Me Up

153,062

-2.5

-13.3

41

Country Living

152,690

2.1

-3.9

42

Men's Health

152,374

-3.2

-6.1

43

The Week

147,577

0.3

0.9

44

TV and Satellite Week

144,168

-3

-6.9

45

Look

140,716

-8.1

-17.8

46

Vogue

138,941

-0.2

-0.6

47

Grazia

136,667

-1

-6.4

48

The Economist

132,414

-13.9

-16.6

49

Weightwatchers

131,402

0.2

-7.7

50

Candis

131,194

-12.6

-18.4

Title

Actively purchased copies – end Dec 2014

% Change versus end of June 2014

% Change versus end of Dec 2013

51

Inside Soap

130,742

-1.6

-9.6

52

Elle (U.K.)

125,143

5.9

-4.4

53

Reader's Digest

116,551

5.8

-24.4

54

House Beautiful

116,007

10.1

4.1

55

Empire

115,614

-3.1

-9.9

56

Puzzler Collection

114,493

-3.7

57

Your Home

114,338

-3.5

-2.4

58

Healthy

112,859

-5.4

59

Total TV Guide

112,592

4.5

2.6

60

Christmas Magazine

109,006

-17.5

61

Essentials

106,494

-0.8

1.2

62

My Weekly

102,461

0.1

-4.6

63

Women's Health

102,365

3.1

7.1

64

Love It!

99,424

-2.4

-10.5

65

Instyle UK

98,271

3

3.6

66

Style at Home

97,981

-6

3.3

67

BBC Top Gear Magazine

94,928

0.7

-5.1

68

Computeractive

86,014

-3.7

69

Fun to Learn – Peppa Pig

85,268

-5.1

-5.9

70

Ideal Homes Guide to Christmas

83,524

5.6

71

Forever Sports Magazine

80,203

44.7

72

25 Beautiful Homes

80,201

-6.8

-10.6

73

GQ

78,275

-1

-2

74

Homes and Gardens

76,100

-1.4

-6

75

Time Magazine

75,875

-3.8

76

Motor Cycle News

75,502

-11

77

Country Homes & Interiors

72,952

-4

-7.6

78

Runner's World

70,874

1.5

79

Living etc

70,860

-4.4

-3.7

80

House and Garden

67,652

-0.7

-3.1

81

New Scientist

65,511

-4.3

-9.8

82

Four Four Two

60,778

-4.8

-14

83

BBC History Magazine

60,768

-1.3

-0.8

84

CBeebies Weekly

60,199

8.7

41

85

Peppa Pig Bag-o-Fun

58,375

-13.8

-5.6

86

delicious

56,841

-10.8

87

What Car?

56,419

-9

88

Disney's Princess

56,126

-6.4

8.7

89

Word Search

55,088

-4.2

90

Cbeebies Art

54,118

-7.1

1.5

91

Soaplife

53,909

-11.7

-20.2

92

Lego Legends of Chima

53,759

17.8

25.2

93

Cbeebies Special

52,590

-0.1

-14.6

94

Harpers Bazaar

52,507

3.7

1.9

95

Toxic

51,479

4

-1.9

96

Psychologies

51,401

-10.2

-13

97

MoneyWeek

51,297

-8.9

-7.2

98

All About Soap

51,097

-8

-19.2

99

FHM

49,679

-8.8

-21.4

100

Viz Comic

48,427

-6.1