New blue for dual cig brand

B&H DualCAPSULE cigarette B&H Dual has had a packaging overhaul which owner JTI says will “reinforce its position as the fastest growing sub-premium cigarette brand, as measured by Nielsen.” The new blue 10 and 20 packs arrived on shelf at the end of last year. This month, 80 retailers can win £250 of stock in a text-to-win competition.
Jeremy Blackburn of JTI said: “The brand is thriving within the segment and now holds a 11.2% market share according to Nielsen.
“It’s also the second-largest capsule brand in the UK, having almost doubled its share of the market in the past year.”