Against the grains

POPCORN and rice-based treats are said to be achieving substantial sales growth.

Propercorn reckons it now sells 1m packs a month, and the firm aims to triple that by 2015.
56c_0814_R• Kallo Kids snack packs are designed to appeal as healthy lunch box or after-school snacks. Each box contains five packs of two chocolate and strawberry-topped rice cakes, in different animal shapes. RRP is £2.89.
• Veronica’s Crunchy Creatures, organic and gluten-free corn dinosaur shapes, are intended to provide a packed-lunch ingredient that will appeal to health conscious parents. They come in multipacks of five single-serve bags.